Connecting The Globe, One Launch At A Time..!

6 years ago, almost to the day… I launched a weird little online business… Little did I know it would lead me to the most profound learning experience in my life… You see, for the last 16 years I’ve been working online, amongst other things…studying new technologies,...
Australian Product Launch Managers

Australian Product Launch Managers

It’s a growing concern of Online business owners these days…? Are there any good Product Launch Managers in Australia…the quick answer could be ‘Yes’, but what really makes a good one. Is it the website he has…? Is it the Twitter following…? Or the Facebook site he...

Ready, Aim, Fire, Are You Ready To Launch..?

So, you’ve got the product everyone needs… You think you’re ready, the final touches are being done, you have some interest…well, your Mum likes it… But there’s a lot more to a successful product launch than meets the eye… And if you’re thinking about getting a Launch...
Branding or Phrasing? Naming Your Baby…

Branding or Phrasing? Naming Your Baby…

What’s more important in your next Product Launch…? Your Brand or your URL…? The question’s been coming up a lot in the last few weeks… What do you remember more? A brand or the keyword phrase you search for…? I was driving to Brisbane just yesterday and noticed a...
How Often Do You Push ‘GO’…?

How Often Do You Push ‘GO’…?

Okay, we’ve all heard about the million dollar launches, it seems they happen every single week… But how often is the ‘GO’ button really being pushed and what does it really take to Create The Crush! Once a day, a week, a month, a year…well it really depends on your...