fbpx
The Kevin Halbert Interview on Copy

The Kevin Halbert Interview on Copy

So honored to have spent the time today catching up with one of the greats from a very successful copy-writing family, Kevin and I discuss his father Gary, $500M Letters, White Mustang convertibles and a whole lot more… I hope you enjoy…  And I’ve...
Client Selection And Using Your Instincts

Client Selection And Using Your Instincts

It’s sometimes tough to pick clients when they’re based on the other side of the globe and all you do is chat with them via Skype or over the phone… Here I speak about how I make the critical choices in the heat of the moment.     Feel free...