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Fancy Websites Don’t Work

Fancy Websites Don’t Work

Although many of today’s websites have lots of bells and whistles, the truth is that your website only needs a few key components to be truly effective. Here I discuss why fancy websites don’t work and what you REALLY need to create an effective online presence...
Great Questions Lead to Great Content

Great Questions Lead to Great Content

Consistently generating great content can be tough, but there’s one resource that you can always turn to for ideas: your customers. Here I discuss how asking your customers questions can help you create meaningful content tailored to their unique challenges...
An Outsourcing Pitfall to Avoid

An Outsourcing Pitfall to Avoid

When done correctly, outsourcing can make your life easier and free up bandwidth that allows you to tackle other important tasks. Here I discuss how to outsource effectively while avoiding a common pitfall …
Use Your Talents to Create Results

Use Your Talents to Create Results

Whether you’re a writer, performer or recording artist, you should focus your business efforts on your specific talent. Here I discuss how doing what works best for you can help you achieve results …