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What’s more important in your next Product Launch…? Your Brand or your URL…?

The question’s been coming up a lot in the last few weeks…

What do you remember more? A brand or the keyword phrase you search for…?

I was driving to Brisbane just yesterday and noticed a flashy little bubble car zoom by…speeding I might add…with the phrase “energy efficient window tinting” plastered all over it…

Sure enough when I got home I typed those words into the trusty Google engine…BINGO!

There it was…’under construction’ mind you, but yes…it was there… www.energyefficientwindowtinting.com.au

Obviously, the company is about to launch another new domain…good thinking for them!!!

Did you notice…

It was the phrase I remembered…but don’t get me wrong…the little bubble car was equally plastered with their brand…

But do you think I can remember it…?

Not a chance…

And its mainly because Google has trained us now to think in terms of keywords and phrases…no longer is the brand the most important fixture in your business…

I was helping a friend with this same scenario, just a couple of days ago… She’s about to launch a new kids book business…

The question was “What domains should I register…?”

My answer was of course…

“Your brand first…but to back it up, think in terms of what people are searching for…

What are they really looking for…?

Your brand or a great kids book that will not only entertain, but make their kids love reading…

Survey your readers…let them make the hard decisions…but use the phrases you see coming up most often when people talk of your work…

Now this can be applied to all businesses, products or services…

These extra domains become great landing and traffic getting pages…its much better for SEO and SEM…they make great thought and action provokers from prospects in your Product and Business Launches.

And, what could be better than having your domain come up first in search engines, get free traffic and be remembered by your adoring fans…

You know yourself…you rarely search for brands, so use this simple technique.

I’m going to call it “Phrasing”, instead of ‘Branding’…

Phrasing is the new BLACK.

You should now have a second window open, typing in the search terms people use to find your business…whether its surfboards, haircare, winter soup recipes or other…type those terms in and see what comes up.

Another way is to go to the Google Keyword Tool and search for relevant phrases…then go to your domain supplier, like GoDaddy and search for your new domains…

It’s as easy as that…BUT! And there’s always the BIG BUT…!

Don’t get caught registering 32 domains with no real DIRECT link to want you’re offering…

Just because you offer ‘winter soup recipes’, doesn’t mean you need to own every domain around that phrase…get in touch with your market…use there language, use their phrases…read their responses to surveys, comments in your blogs or social media…

It’ll become obvious which phrases stand out…then use them to your online advantage.

All the best in your business…