Integrity In Marketing…
Following on from
Wow... Simply amazing insight into one of the greatest..
So, you’ve got the product everyone needs… You think you’re ready, the final touches are being done, you have some interest…well, your Mum likes it… But there’s a lot more to a successful product launch than meets the eye… And if you’re thinking about getting a Launch Manager on board for your next launch, they’ll need to get inside you’re head… So much so, that I’ve added a new Product Launch Profitability Questionnaire to my process… For anyone thinking of using a Product Launch Manager, this document will allow us to better understand your business, your market, your products and background.
What do all of these things have in common… A Fighter Jet Flight, a Harley Davidson, a Jeep Wrangler, a Jet-ski, a 50″ Plasma and a 32ft Cruiser… No…I haven’t just won the lottery and splurged on all the goodies I’ve ever dreamed of… They’ve all been JV prizes in recent launches, yes, people are giving away the craziest S&%T to get partners to mail for them… As we all know, people are busy in their business’ promoting their own products and services and if you really want the big players to get on board and promote for you, you need to up the ante! And it doesn’t matter what market you’re in…I mean, of course the million dollar launches are the ones giving away the boats and cars…but there is a huge tip for the smaller markets here too… Take note… Not everyone, well actually, hardly anyone is doing this in the smaller markets…let me explain… You may be launching your new product into a market where the biggest launch has just racked in a modest sum of $123,000…its okay, JV’s aren’t going to be expecting a new car or a trip in a fighter jet.
***Important*** - this applies to you! Okay, with video being so ’NOW’ online these days, here’s some sneaky insider guff on structuring your videos…this is super important when you’re releasing information or just plain teasing your market before your newest product launch… There are two main sections to the prospect seduction process when making videos… #1 – Questions you need to consider regarding emails, lists and squeeze pages.