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Okay, we’ve all heard about the million dollar launches, it seems they happen every single week…

But how often is the ‘GO’ button really being pushed and what does it really take to Create The Crush!

Once a day, a week, a month, a year…well it really depends on your market, Yes, your market, not YOU.

You may well want to have a massive cash surge everyday, but it’s not always the best for business…

And there’s a few other determining factors also…like lead generation, the product, your funnel set-up, the scarcity involved…and a lots more…but these items aside, it seems that the launch most talked of recently is the…

Evergreen Launch…or the Rolling Launch, as some call it… so I wanted to get to the nitty-gritty of this one first…

Yes, this is the launch that allows you to have the cash surge everyday.

And done right, it can bring just that. Its the old ideal of ‘when supply meets demand, people get rich’.

In certain markets this is always the case…think of consumables, razors, toilet paper, pens, computers (these days anyways)…these types of products can be launched, and are launched on a daily basis.

The trick is in the Sequencing, the Copy and the Lead Generation…

I’ll jump straight in…

Sequencing…We’re talking sequencing of your sales funnel or launch here. From the instant a prospect/lead drops onto your first page, there must be a distinct sequence of events that happens…

Everything from the first line of text they read, to where their eyes look next, to the action they take, the next email they receive, the video they watch…

It all has to be sequenced with the end result in mind, the next conversion goal, then the next and the next, until the final sale.

A great sequence will lead the prospect by the hand, building anticipation, excitement, scarcity, it will encourage them to take the next step, overcome objections, and deliver to you a cash return.

If this is left to mere mortals, you will never know what happened to that precious prospect…they will be gone forever, instead of becoming a raving fan for you…they’ll be a waving goodbye to you!

Copy…This is always right up there on the list. Great copy sells, the rest becomes kindling for the fire…

This comes up time and time again; people are always trying to save money on the most important part of making money.

When setting up your launch, allow the extra resources to get a great (not just good) copy-writer on board.

Don’t say to yourself “I’ll do it just this once…”, because there’s only one truth in that statement…

You’ll be doing it (being a launch) only once! Because after failing miserably, you won’t want to go through that pain again…

Leads… Having a constant source of leads allows a fluid funnel process to be implemented and refined, to the point of being able to squeeze every last cent out of the conversion process.

A shortage of leads when launching makes this conversion game more tactical and launches are then better keep monthly or even yearly intervals.

I like to employ, at least for Evergreen Launches, a Five Point Marketing plan…including the actual Product Launch Sequencing, great SEO (Search Engine Optimisation), a killer Social Media campaign, Pay-Per-Click Advertising and the Best Copy Writers!

So remember, when you’re deciding on how often to push ‘GO’ and you decide you want that massive cash surge everyday as in an Evergreen Launch…

Make sure you have your Sequencing in check, you’re using the best Copywriters, and you have an endless supply of quality Leads…!

All the best in your business…