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It’s not often you get to jump on a call with one of the BEST in the business. Just take a look at his highlight reel…

Named “World’s Highest-Paid Marketing Coach and Copywriter” by The American Writers and Artists Institute…

Over the past 40 years, his marketing strategies, sales copy and art direction have …

> Created more than three million new customers for his clients …

> Generated more than $1.5 billion in sales both online and offline …

> Quadrupled sales and profits for four major direct response firms in as little as twelve months …

> Multiplied sales revenues by as much as 1,000% in as little as one month …

You could say, he knows what he’s talking about…

 

 

I don’t care how good you think you are… This is worth listening to in full…

 

Please feel free to leave a comment or question below…

 

Highlights…

1.30 – Clayton’s early ride (no Harley’s) Why Mum’s know best

3.00 – Film & TV vs Copy

4.30 – Direct Response, the early days

5.30 – My first big chance

7.00 – The 40’s and 50’s, learn from the best to be the best
http://en.wikipedia.org/wiki/David_Ogilvy_%28businessman%29

http://en.wikipedia.org/wiki/Claude_C._Hopkins

http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Daps&field-keywords=john+caples

10.00 – Who’s reading matters

11.30 – What Dan would say…

12.30 – What matters in headlines

14.00 – Product or Emotion..?

17.45 – Reason Why Marketing

18.30 – The Shoe-salesman

19.30 – What’s your timeless focus

22.30 – We don’t need the things we buy

25.00 – Free Resources, http://www.makepeacetotalpackage.com

25.45 – Write for pay, specialise to grow

26.30 – Sex after 40, Selling Chubby sex

27.30 – Somethings don’t need Copy

28.45 – The Dark Side and Clarity

30.30 – Integrity in Sales & 20 years prison

33.45 – $360K/mth to $3.6M/mth… The Lesson.

Coins, Sex, Gunsmoke and Dancing Girls

40.15 – Have you read _______…?

http://marketingbullets.com/

45.00 – Expert vs Underground

47.45 – I still write everyday…

49.30 – Final words… Write Winners

52.20 – END

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