The Joe Sugarman Interview – Get Rich Telling Great Stories

Wow… Simply amazing insight into one of the greatest…and most success copywriters and story-tellers.

It was a true pleasure talking with Joe.

Want to know how to sell 20 million units…?
Want to know how to Master an industry…?
Want to know how to improve your copy…?

Then listen up…and there’s plenty more…

(I’ve added shortcut notes below) Enjoy…

 

Notes & Timemarkers

1.20 – How Joe started out Writing

4.00 – The Power of the Pen

4.45 – Joe’s Copywriting Style and the Blu-Blocker Story

8.30 – 80k/mth to 20 million pairs of Sunglasses

9.00 – What’s important in Stories & Marketing

9.45 – The Addiction

10.30 – 15 second Interuption (Apologies)

11.30 – Toll Free Numbers, the early days

13.45 – How Joe changed the industry forever

15.30 – What truly makes the difference in Success

16.30 – Breaking the rules to make breakthroughs

17.30 – Key concepts in Selling

19.00 – The Importance of Copywriting

20.00 – Batman and his lesson

27.00 – Never wear white clothes to a bloody fight and payback

30.00 – The $2000 Laser Beam Mouse-Trap

31.15 – ROI and what to sell

31.30 – How to be a Great Copywriter

34.15 – Sales Funnels in the Corporate world

35.15 – The Internet Age

36.15 – Test, Test, Test

38.00 – What holds everything together

39.30 – Recommended Reading
Triggers
http://www.amazon.com/Triggers-Joseph-Sugarman/dp/1891686054

The Adweek Copywriting Handbook & Others
http://www.amazon.com/Joseph-Sugarman/e/B001IGJVUA/ref=dp_byline_cont_book_1

41.45 – Joe’s Purpose in Life

43.30 – Your Marketing Impact & Karma

44.15 – Last thoughts…

Please feel free to comment below or get in touch with me personally…
I’d love to hear from you…

.

Something to Say?

Your email address will not be published.