This time it’s me in front of the microphone…

Jack Mize of Influencers Radio grilled me on the why’s, how’s, who’s and what’s of launching your products and services…

Enjoy…

 

 

My thoughts on launches…

“Taking someone through a product launch, for me, is really about getting to know your market on a really intimate level… Finding out what they’re after and presenting that in a curious or in a shock-and-awe type manner, so that they sit up and take notice.”

What about returns…

“All of my clients have either had five to ten to multiples of that in return, so return on investment. You’ve got to look at it in the right way, as far as this is an investment in your business. Not just a cost. It’s not just spending. Launches set you up for long-term success.”

 

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