My Story

After spending 10 years traveling the world as a professional athlete, it was time to get serious, settling into a “proper” career. This was in early 2002.

Being an expert in the sporting arena was completely different to the business world.

After exploring dozens of new ideas with no real results, it was back to the drawing board. The worst part was not knowing. It was the excitement of what looked like the answer, only to experience unexpected, frustrating results.

The only path was back to the drawing board to double down on what would be necessary to become a paid expert in a new arena of life.

This turned into a quest to master copywriting, direct response marketing, product launch management, business strategy, and positioning.  All this was built on a solid foundation of mindset work.

All this took much longer than planned. In fact, 2008 was a terrible year. It was 2009 before the results started flowing.

Six-figure and quickly 7-figure product launches began to freely flow. Million-dollar and multi-million dollar business builds, mentoring, and consulting evolved from the expertise learned from multiple product launches. The hard work and persistence had paid off.

In the early years of 2009-2013, the work was done deep in the trenches, 1:1 with experts in their own fields. It was clear my role was to impact the world by empowering these experts to reach their full impact in their world. There is enormous satisfaction in being the trusted guide behind the experts’ results.

Sadly, so many entrepreneurs become stuck along the way. This is a tragic waste of potential. They come online and ‘step backwards.’ They think they need to learn everything from scratch.  It makes more sense to align with a proven expert that’s already been down this road many times. The result of expert high-level guidance is the rapid acceleration and amplification of results.

Experts in any area are exceptional performers. They’re smart and insightful. They find value and meaning beyond the majority in their space.

They are all capable of “figuring it out” on their own. Yet the reality is, this takes more time and money than imagined. Often the window of opportunity is missed before all the pieces come together.

The solution is simple. Stop trying to discover everything on your own.

Stay in your genius zone and access an expert that’s traveled this road dozens of times.

Simplification comes from complete, expert knowledge.

High-level, strategic moves allow clients to focus on their mastery whilst providing the results they desire. It’s not about doing more. It’s about knowing exactly ‘what’ to do and ‘when’.

Dozens of multiple 7-figure businesses have been quickly created from scratch for the experts that recognize the value of time saved to reach their success. Focusing on what really matters simplifies everything resulting in an amazing business while creating amazing lifestyles and massive impact across the world.

Give yourself permission to get the help you need from someone proven, with established results. Ask ANY of the experts who’ve experienced this journey what it feels like to leave the studying, struggle, and frustration behind.

Step in and become world class.